Azkals to launch We Believe campaign

by Cheska D. Geli

MUCH of the success that the Philippine National Football team is enjoying right now can be credited to the untiring efforts of the fans who have been constantly following the games and activities of the team.

To return the favor, the Azkals will launch a campaign on June 10. Dubbed “We Believe,” the campaign aims to bring the team closer to the fans and to make the public aware that the team’s victory is also the nation’s triumph.


“We promote unity. We want the fans to be united in celebrating the victory,” said Palami.
The idea will start with the Azkals but eventually Palami wants to include other Pinoy achievers—athletes, artists and even scientists—who triumphed in the country or internationally.

Its vision is to uplift the pride of the Filipinos and to inspire them to believe in what they can do for the country.


On June 10, in partnership with ABS-CBN, the team will join a fund-raising activity in the morning before holding a motorcade to Trinoma in the afternoon where the team will meet their avid supporters.

Concerts, football clinics and other programs will be part of the post- launching activities, which will be graced by members of the team.
As the goal is to unite Filipinos for the same cause, any support to the team will be acknowledged as well as any move aimed to generate support for the team.

“We wanted everyone to be part of the team in their own little way,” said team manager Palami.

Palami said the We Believe movement was inspired by the travels of the team, as wherever they go, the fans would take time to watch their training or request to meet their idols.

The team recently held a one-week team-building camp in Cebu and is set to meet the UFL All-Stars on June 5. They will leave for another training camp in Germany on June 12.

Published in the Sun.Star Cebu newspaper on June 02, 2011.